In the cannabis culture, there are a handful of names that evoke the term “legend.” These are individuals who have left an indelible mark on the movement and history, making it impossible not to associate cannabis with their legacy. Think Tommy Chong, Snoop Dogg, Seth Rogen, Bob Marley, and many more.However, one name that particularly stands out is

Jack Herer.

For those not acquainted with the legalisation movement, Jack Herer may only be recognised as the name of a popular sativa-dominant strain. Originating from a cross between Northern Lights #5 and Shiva Skunk, this strain was initially bred in the mid-’90s in the Netherlands. Yet, its namesake, Jack Herer, was one of the most prominent champions of cannabis reform in his era.

Jack Herer was multifaceted. Above all, he was a talented and persuasive writer. His book, “The Emperor Wears No Clothes,” is heralded as the catalyst for the modern-day cannabis and hemp revolution. This detailed work explores the history of hemp in the United States, the plant’s various uses, and makes a compelling case for the legalisation of cannabis and hemp.

In addition to his writing, Herer established a magazine titled G.R.A.S.S., serving as a guide to help people assess the quality of the cannabis they were using. Although commonplace in today’s world of increasing legalisation and normalisation, this was a highly controversial move in 1973.

Beyond his literary contributions, Herer ventured into creating glass pipes and inaugurated the world’s first hemp store in Venice Beach, California. A second shop was later opened in Van Nuys.

Teaming up with his friend and fellow smoke shop owner, Ed Adair, the two pledged to campaign tirelessly until cannabis and hemp were legalised. This commitment sparked an activist journey that took Herer across the United States, where he addressed pro-marijuana rallies, conventions, and various events. He even ran for president twice, in 1998 and again in 1992.

Jack Herer passed away on April 15, 2010, at the age of 70, succumbing to a heart attack shortly after speaking at a pro-cannabis rally in Portland. He lived long enough to witness the fruition of his efforts, with an increasing number of states legalising or considering the legalisation of medical cannabis.

His dedication to ending cannabis prohibition is commemorated through years of activism and the widespread availability of the Jack Herer cannabis strain.